Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moved company 'Help Center' from Zendesk to Intercom, got lots of 404 errors. What now?
-
Howdy folks, excited to be part of the Moz community after lurking for years!
I'm a few weeks into my new job (Digital Marketing at Rewind) and about 10 days ago the product team moved our Help Center from Zendesk to Intercom. Apparently the import went smoothly, but it's caused one problem I'm not really sure how to go about solving:
- https://help.rewind.io/hc/en-us/articles/*** is where all our articles used to sit
- https://help.rewind.io/*** is where all our articles now are
So, for example, the following article has now moved as such:
- https://help.rewind.io/hc/en-us/articles/115001902152-Can-I-fast-forward-my-store-after-a-rewind-
- https://help.rewind.io/general-faqs-and-billing/frequently-asked-questions/can-i-fast-forward-my-store-after-a-rewind
This has created a bunch of broken URLs in places like our Shopify/BigCommerce app listings, in our email drips, and in external resources etc. I've played whackamole cleaning many of these up, but these old URLs are still indexed by Google – we're up to 475 Crawl Errors in Search Console over the past week, all of which are 404s.
I reached out to Intercom about this to see if they had something in place to help, but they just said my "best option is tracking down old links and setting up 301 redirects for those particular addressed". Browsing the Zendesk forms turned up some relevant-ish results, with the leading recommendation being to configure javascript redirects in the Zendesk document head (thread 1, thread 2, thread 3) of individual articles.
I'm comfortable setting up 301 redirects on our website, but I'm in a bit over my head in trying to determine how I could do this with content that's hosted externally and sitting on a subdomain. I have access to our Zendesk admin, so I can go in and edit stuff there, but don't have experience with javascript redirects and have read that they might not be great for such a large scale redirection.
Hopefully this is enough context for someone to provide guidance on how you think I should go about fixing things (or if there's even anything for me to do) but please let me know if there's more info I can provide.
Thanks!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
404 Errors flaring on nonexistent or unpublished pages – should we be concerned for SEO?
Hello! We keep getting "critical crawler" notifications on Moz because of firing 404 codes. We've checked each page and know that we are not linking to them anywhere on our site, they are not published and they are not indexed on Google. It's only happened since we migrated our blog to Hubspot so we think it has something to do with the test pages their developers had set up and that they are just lingering in our code somewhere. However, we are still concerned having these codes fire implies negative consequences for our SEO. Is this the case? Should we be concerned about these 404 codes despite the pages from those URLs not actually existing? Thank you!
Intermediate & Advanced SEO | | DebFF
Chloe0 -
Does Google ignore content styled with 'display:none'?
Do you know if an H1 within a div that has a 'display: none' style applied will still be crawled and evaluated by Google? We have that situation on this page on line 136: view-source:https://www.junk-king.com/services/items-we-take/foreclosure-cleanouts Of course we also have an H1 up at the top of the page and are concerned that the second one will cause interference with our SEO efforts. I've seen conflicting and inconclusive information on line - not sure. Thanks for any help.
Intermediate & Advanced SEO | | rastellop0 -
When should you 410 pages instead of 404
Hi All, We have approx 6,000 - 404 pages. These are for categories etc we don't do anymore and there is not near replacement etc so basically no reason or benefit to have them at all. I can see in GWT , these are still being crawled/found and therefore taking up crawler bandwidth. Our SEO agency said we should 410 these pages?.. I am wondering what the difference is and how google treats them differently ?. Do anyone know When should you 410 pages instead of 404 ? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Do 404s really 'lose' link juice?
It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read. What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors. It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site? I could redirect forever but that makes little sense. What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404. I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way. It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.
Intermediate & Advanced SEO | | friendoffood0 -
Images Returning 404 Error Codes. 301 Redirects?
We're working with a site that has gone through a lot of changes over the years - ownership, complete site redesigns, different platforms, etc. - and we are finding that there are both a lot of pages and individual images that are returning 404 error codes in the Moz crawls. We're doing 301 redirects for the pages, but what would the best course of action be for the images? The images obviously don't exist on the site anymore and are therefore returning the 404 error codes. Should we do a 301 redirect to another similar image that is on the site now or redirect the images to an actual page? Or is there another solution that I'm not considering (besides doing nothing)? We'll go through the site to make sure that there aren't any pages within the site that are still linking to those images, which is probably where the 404 errors are coming from. Based on feedback below it sounds like once we do that, leaving them alone is a good option.
Intermediate & Advanced SEO | | garrettkite0 -
404 Errors with my RSS Feed/sitemap
In my google webmasters I just started getting 404 errors that I'm not sure how to redirect. I'm getting quite a few that are ending in /feed/ for instance /nyc-accident-injury/feed/
Intermediate & Advanced SEO | | jsmythd
contact-us-thank-you/feed/ and then also a problem with my sitemap I guess? With /site-map/?postsort=tags The domain is pulversthompson.com0 -
How to prevent 404's from a job board ?
I have a new client with a job listing board on their site. I am getting a bunch of 404 errors as they delete the filled jobs. Question: Should we leave the the jobs pages up for extra content and entry points to the site and put a notice like this job has been filled, please search our other job listings ? Or should I no index - no follow these pages ? Or any other suggestions - it is an employment agency site. Overall what would be the best practice going forward - we are looking at probably 20 jobs / pages per month.
Intermediate & Advanced SEO | | jlane90 -
URL Error or Penguin Penalty?
I am currently having a major panic as our website www.uksoccershop.com has been largely dropped from Google. We have not made any changes recently and I am not sure why this is happening, but having heard all sorts of horror stories of penguin update, I am fearing the worst. If you google "uksoccershop" you will see that the homepage does not rank. We previously ranked in the top 3 for "football shirts" but now we don't, although on page 2, 3 and 4 you will see one of our category pages ranking (this didn't used to happen). Some rankings are intact, but many have disappeared completely and in some cases been replaced by other pages on our site. I should point out our existing rankings have been consistently there for 5-6 years until today. I logged into webmaster tools and thankfully there is no warning message from Google about spam, etc, but what we do have is 35,000 URL errors for pages which are accessible. An example of this is: | URL: | http://www.uksoccershop.com/categories/5_295_327.html | | Error details In Sitemaps Linked from Last crawled: 6/20/12First detected: 6/15/12Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request. Is it possible this is the cause of the issue (we are not currently sure why the URL's are being blocked) and if so, how severe is it and how recoverable?If that is unlikely to cause the issue, what would you recommend our next move is?All help is REALLY REALLY appreciated 🙂
Intermediate & Advanced SEO | | ukss19840