Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Too many dofollow links = penalty?
-
Hi. I currently have 150 backlinks, 90% of them are dofollow, while only 10% are nofollow. I recently hit position #10 for my main keyword, but now it is dropped to #16 and a lot of related keywords are gone.
So I have a few questions:
1. Was my website penalized for having an unnatural backlink profile (too many dofollow links), or maybe this drop in positions is just a temporary, natural thing?
2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%?
Thank you!
-
1. Was my website penalized for having an unnatural backlink profile (too many do-follow links), or maybe this drop in positions is just a temporary, natural thing?
- Maybe you experience Google Flux which is normal.
2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%?
- Try to analyze your competitor's backlink profile and analyze them,maybe they build more high-quality backlinks than you. Try also to inspect your ONPAGE score compared to them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from subdomains pass the authority and link juice of main domain ?
Hi, There is a subdomain with a root domain's DA 90. I can earn a backlink from that subdomain. This subdomain is fresh with no traffic yet. Do I get the ranking boost and authority from the subdomain? Example: I can earn a do-follow link from **https://what-is-crm.netlify.app/ **but not from https://netlify.app
White Hat / Black Hat SEO | | teamtc0 -
How/Why do I have so many Spam backlinks?
I was looking in GWT yesterday and found we have several thousand "spam" backlinks...I am curious why this happens and how this happens? There are some links from websites/domains that are not mine that appear to be spam. However, we own a large group of domains and have noticed some of the links are coming from 2 of those sites/domains we own to my main site. The sites/domains are not active, we just own them. I am wondering how someone could access these domains that are not active and create spammy backlinks to my main website? (They created about 20,000 links). Thanks.
White Hat / Black Hat SEO | | carlystemmer0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
How does Google determine if a link is paid or not?
We are currently doing some outreach to bloggers to review our products and provide us with backlinks (preferably followed). The bloggers get to keep the products (usually about $30 worth). According to Google's link schemes, this is a no-no. But my question is, how would Google ever know if the blogger was paid or given freebies for their content? This is the "best" article I could find related to the subject: http://searchenginewatch.com/article/2332787/Matt-Cutts-Shares-4-Ways-Google-Evaluates-Paid-Links The article tells us what qualifies as a paid link, but it doesn't tell us how Google identifies if links were paid or not. It also says that "loans" or okay, but "gifts" are not. How would Google know the difference? For all Google knows (maybe everything?), the blogger returned the products to us after reviewing them. Does anyone have any ideas on this? Maybe Google watches over terms like, "this is a sponsored post" or "materials provided by 'x'". Even so, I hope that wouldn't be enough to warrant a penalty.
White Hat / Black Hat SEO | | jampaper0 -
How do you change the 6 links under your website in Google?
Hello everyone, I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean). How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me! Thanks! zorIsxH.jpg
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Pages linked with Spam been 301 redirected to 404\. Is it ok
Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks
White Hat / Black Hat SEO | | Modi0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
Interesting case of IP-wide Google Penalty, what is the most likely cause?
Dear SEOMOZ Community, Our portfolio of around 15 internationalized web pages has received a significant, as it seems IP-wide, Google penalty starting November 2010 and have yet to recover from it. We have undergone many measure to lift the penalty including reconsideration requests wo/ luck and am now hoping the SEOMoz community can give us some further tips. We are very interested in the community's help and judgement what else we can try to uplift the penalty. As quick background information, The sites in question offers sports results data and is translated for several languages. Each market, equals language, has its own tld domain using the central keyword, e.g. <keyword_spanish>.es <keyword_german>.de <keyword_us>.com</keyword_us></keyword_german></keyword_spanish> The content is highly targeted around the market, which means there are no duplicate content pages across the domains, all copy is translated, content reprioritized etc. however the core results content in the body of the pages obviously needs to stay to 80% the same A SEO agency of ours has been using semi-automated LinkBuilding tools in mid of 2010 to acquire link partnerships There are some promotional one-way links to sports-betting and casino positioned on the page The external linking structure of the pages is very keyword and main-page focused, i.e. 90% of the external links link to the front page with one particular keyword All sites have a strong domain authority and have been running under the same owner for over 5 years As mentioned, we have experienced dramatic ranking losses across all our properties starting in November 2010. The applied penalties are indisputable given that rankings dropped for the main keywords in local Google search engines from position 3 to position 350 after the sites have been ranked in the top 10 for over 5 years. A screenshot of the ranking history for one particular domain is attached. The same behavior can be observed across domains. Our questions are: Is there something like an IP specific Google penalty that can apply to web properties across an IP or can we assume Google just picked all pages registered at Google Webmaster? What is the most likely cause for our penalty given the background information? Given the drops started already in November 2010 we doubt that the Panda updates had any correlation t this issue? What are the best ways to resolve our issues at this point? We have significant history data available such as tracking records etc. Our actions so far were reducing external links, on page links, and C-class internal links Are there any other factors/metrics we should look at to help troubleshooting the penalties? After all this time wo/ resolution, should we be moving on two new domains and forwarding all content as 301s to the new pages? Are the things we need to try first? Any help is greatly appreciated. SEOMoz rocks. /T cxK29.png
White Hat / Black Hat SEO | | tomypro0