Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Spam Score & Redirecting Inbound Links
-
Hi,
I recently downloaded a spreadsheet of inbound links to my client sites and am trying to 301 redirect the ones that are formatted incorrectly or just bad links in general (they all link to the site domain, but they used to have differently formatted urls on their old site, or the link URL in general has strange stuff on it).
My question is, should I even bother redirecting these links if their spam score is a little high (i.e. 20-40%)? it already links to the existing domain, just with a differently formatted URL. I just want to make sure it goes to a valid URL on the site, but I don't want to redirect to a valid URL if it's going to harm the client's SEO. Also not sure what to do about the links with the --% spam score.
I really appreciate any input as I don't have a lot of experience with how to deal with spammy links.
-
Hi Ali,
Yeah, I would agree that it is a spammy site. When I tried visiting it, I went through a lot of redirects and ended up on some random page. I would disavow the domain and still implement 301 redirects.
-
Hi Mazen,
Thank you so much for your reply.
Here's an example of a domain with a 43% spam score: 123coolpictures.com. The DA is 26 though. Still seems like a spammy site?
-
Hi,
A spam score of 20%-40% doesn't necessarily mean that the backlink is bad/spammy. It's only an indication - you can read more about MOZ's spam score calculation here.
I would strongly advise implementing 301 redirects because the old URL can have more valuable backlinks that you still can't see. As good as MOZ's crawler is, it won't pick up everything Google does.
If you're worried about a certain link being spammy, I would go visit it and see what kind of website/page it's sitting on and if it does turn out to be pure spam, you can Disavow that link from Google Search Console. Otherwise, I'd keep the link.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with internal spam url's google indexed?
I am in SEO for years but never met this problem. I have client who's web page was hacked and there was posted many, hundreds of links, These links has been indexed by google. Actually these links are not in comments but normal external urls's. See picture. What is the best way to remove them? use google disavow tool or just redirect them to some page? The web page is new, but ranks good on google and has domain authority 24. I think that these spam url's improved rankings too 🙂 What would be the best strategy to solve this. Thanks. k9Bviox
White Hat / Black Hat SEO | | AndrisZigurs0 -
Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?
Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection. The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built. That was the easy part 🙂 The problems comes when I look on Webmaster. Google is showing 1000's of internal spam links to the homepage and other pages within the site. These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings. Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan
White Hat / Black Hat SEO | | CayenneRed890 -
How/Why do I have so many Spam backlinks?
I was looking in GWT yesterday and found we have several thousand "spam" backlinks...I am curious why this happens and how this happens? There are some links from websites/domains that are not mine that appear to be spam. However, we own a large group of domains and have noticed some of the links are coming from 2 of those sites/domains we own to my main site. The sites/domains are not active, we just own them. I am wondering how someone could access these domains that are not active and create spammy backlinks to my main website? (They created about 20,000 links). Thanks.
White Hat / Black Hat SEO | | carlystemmer0 -
Do I lose link juice if I have a https site and someone links to me using http instead?
We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?
White Hat / Black Hat SEO | | Lisa-Devins0 -
How does Google determine if a link is paid or not?
We are currently doing some outreach to bloggers to review our products and provide us with backlinks (preferably followed). The bloggers get to keep the products (usually about $30 worth). According to Google's link schemes, this is a no-no. But my question is, how would Google ever know if the blogger was paid or given freebies for their content? This is the "best" article I could find related to the subject: http://searchenginewatch.com/article/2332787/Matt-Cutts-Shares-4-Ways-Google-Evaluates-Paid-Links The article tells us what qualifies as a paid link, but it doesn't tell us how Google identifies if links were paid or not. It also says that "loans" or okay, but "gifts" are not. How would Google know the difference? For all Google knows (maybe everything?), the blogger returned the products to us after reviewing them. Does anyone have any ideas on this? Maybe Google watches over terms like, "this is a sponsored post" or "materials provided by 'x'". Even so, I hope that wouldn't be enough to warrant a penalty.
White Hat / Black Hat SEO | | jampaper0 -
Disavow links leading to 404
Looking at the link profile anchor text of a site i'm working on new links keep popping up in the reports with let's say very distasteful anchor text. These links are obviously spam and link to old forum pages for the site that doesn't exist any more, so the majority seem to trigger the 404 page. I understand that the 404 page (404 header response) does not flow any link power, or damage, but given the nature and volume of the sites linking to the "domain" would it be a good idea to completely disassociate and disavow these domains?
White Hat / Black Hat SEO | | MickEdwards0 -
Are link directories still effective? is there a risk?
We've contracted a traditional SEO firm, mostly for link building. As part of their plan they want to submit our site to a large list of link directories, and we're not sure if that's a good option. As far as we know, those directories have been ineffective for a long time now, and we're wondering if there is the chance of getting penalized by google. When I asked the agency their opinion about that, they gave me the following answer - Updated and optimized by us - We are partnered with these sites and control quality of these sites. Unique Class C IP address - Links from unique Referring Class C IP plays a very important role in SEO. Powered by high PR backlinks Domain Authority (DA) Score of over 20 These directories are well categorized. So they actually control those directories themselves, which we think is even worse. I'm wondering what does the Moz community think about link directory submission - is there still something to be gained there, is there any risk involved, etc. Thanks!
White Hat / Black Hat SEO | | binpress0
