Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Solved Recommended title length for Google search results
-
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results? -
Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.
I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.
I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.
Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.
-
Title tags should be between 50-60 characters in length. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.
-
Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly. But if you want to add more characters feel free to add them.
-
From 40-50 characters are enough getting a look in search engine, you must have already few info about ranking as I know. I found one simple look site that is: http://amazeinvent.com/ having not what you think.
-
Search engines still read the whole title tag no matter how long it is. The 50-60 character recommendation comes up because that is what people will see in the SERPs.
I'm all for testing different lengths of title tags to see which version gets me the best rankings for the most phrases that are mapped to that URL along with the highest conversion rate.
I've even tested and kept title tags with 80-100 characters because they performed better for me than shorter ones.
Don't be scared to test title tags. You can always change them back and get your rankings back if the test made things worse. One example: I made a change last year to a title tag that dropped the rankings from #3 to not in the top #100 for the main phrase and so I changed it back. As soon as Google recrawled the page, my rankings came back.
-
Yes, the ideal length is 50-60 characters. But if you want to add more characters feel free to add them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have updated title 4 days ago but still still showing old title and description on Google serps, How to resolve it?
I have updated the title tag but not showing, Please have look at the view source for this website- https://m.yolobus.in/ I want to show this title and description- <title>Online Bus Ticket Booking | YoloBus India</title> But showing the wrong title and description on google SERP- Title - YoloBus :: Home Description - Delhi Lucknow; Lucknow Delhi; Delhi Gorakhpur; Varanasi Lucknow; Gorakhpur Delhi; Delhi Delhi; Bangalore Bangalore; Manali Manali; Chennai Chennai 7mHsdmu
On-Page Optimization | | AnkitS.19900 -
How to get a mobile thumbnail image next to the search result?
Hey! I noticed the last few months that a lot of google searches now show an image next to your result when on mobile. i managed to get my listing to show an image before but I made some changes to the image and site and can’t seem to get Google to ahow the new image (or any image). I’ve added the image to schema mark up and still no luck. Wouod ahyone have any advice on how to get the image picked up, or st least help increase the odds? The site is https://tourstoniagarafalls.com and you can see it on search (for me it shows on the bottom of page 1) for the keyword “Niagara Falls tours“. Thanks again!
On-Page Optimization | | Originaladam0 -
Page Title versus H1 title
What's the difference between the Page Title and the H1 title? It seems like both summarize the page. Is it a wasted opportunity to make them the same? Should they be similar but slightly different?
On-Page Optimization | | amybethmegjo1 -
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Does the link title attribute benefit seo?
Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks
On-Page Optimization | | JohnHuynh0 -
Dash or vertical bar in titles?
Hello. Should I use a dash or a vertical line in title tags? Thank you!
On-Page Optimization | | nyc-seo0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
Should I include a "|" for better page title SEO results?
I have seen many sites that include the "|" in page titles and was wondering if there is some SEO value in the practice. Example: Product Name | Company Name Instead of: Product Name by Company Name I have not seen any value in it myself other than a good way to avoid stop words. I wanted to make sure. Currently I have the "by" included in the page titles.
On-Page Optimization | | JedHenning0