Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. hreflang href: Should Japanese URL characters be encoded

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Solved hreflang href: Should Japanese URL characters be encoded

    Intermediate & Advanced SEO
    hreflang hreflang tags japanese hreflang urls
    2
    2
    1001
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Hermski
      Hermski Subscriber last edited by

      Hi all,

      I have searched in vain for a concrete answer to this question.

      If you're dealing with the hreflang tags yourself (i.e. don't use automation plugins etc.), is it okay if the URLs (e.g. in Japanese) remain unencrypted?

      Example (not encoded):
      <link rel="alternate" hreflang="ja" href="https://domain. com/エグザイルリンク/" />

      The same encoded:
      <link rel="alternate" hreflang="ja" href="https://domain. com/%e3%82%a8%e3%82%b0%e3%82%b6%e3%82%a4%e3%83%ab%e3%83%aa%e3%83%b3%e3%82%af" />

      When checking the unencoded tags in hreflang checkers, they don't seem to have a problem with this (they don't flag any issues).

      Also on other websites I see both approaches with unencoded and encoded hreflang variants.

      What is your opinion on this, could there be conflicts and/or is there a best practice?

      Thanks all

      Kateparish 1 Reply Last reply Reply Quote 0
      • Kateparish
        Kateparish @Hermski last edited by

        @Hermski If you're manually adding hreflang tags to your website and not using automation plugins, using unencoded URLs is acceptable. Hreflang checkers usually don't have issues with unencoded tags, and many websites use both encoded and unencoded hreflang variants.
        Encoded URLs help avoid potential issues with special characters or encoding errors. However, if you're comfortable using unencoded URLs and your hreflang tags are being properly recognized by search engines, there's no inherent conflict or best practice that dictates one approach over the other.

        1 Reply Last reply Reply Quote 0
        • Kateparish
          Kateparish @Hermski last edited by

          @Hermski If you're manually adding hreflang tags to your website and not using automation plugins, using unencoded URLs is acceptable. Hreflang checkers usually don't have issues with unencoded tags, and many websites use both encoded and unencoded hreflang variants.
          Encoded URLs help avoid potential issues with special characters or encoding errors. However, if you're comfortable using unencoded URLs and your hreflang tags are being properly recognized by search engines, there's no inherent conflict or best practice that dictates one approach over the other.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • cellydy

            Moving from single domain to multiple CCTLDs

            cctlds international seo hreflang 301 redirects change of address tool

            Hi, I have a website targeting 3 markets (and therefor 3 languages). I was currently using a single domain with each market being targeted in the following format: www.website.com/pl
            www.website.com/de
            www.website.com/hu It's clear to me by looking at organic results, that in my industry (Real Estate) Google is putting a large emphasis on local businesses and local domains. Top 10 organic results for all my keywords in all markets have country specific CCTLDs. I decided to migrate from a single domain strategy to a multi domain strategy. I own the domains. The new structure is www.website.com/pl -> www.website.pl
            www.website.com/de -> www.website.de
            www.website.com/hu -> www.website.hu All the website have been added to google search console and 301 redirects are in place and working correctly. The pages are all interlinked and have rel=alternate to each other. The sitemaps are all done correctly. My question is how do I tell Google about this. The change of address feature only works for changing one domain to one other domain. It's been a week and the old www.website.com domain is still showing up (even considering 301 redirects). Or do I just need to be patient and wait it out? Any tips?

            International SEO | | cellydy
            0
          • kirin44355

            Mass URL changes and redirecting those old URLS to the new. What is SEO Risk and best practices?

            Hello good people of the MOZ community, I am looking to do a mass edit of URLS on content pages within our sites. The way these were initially setup was to be unique by having the date in the URL which was a few years ago and can make evergreen content now seem dated. The new URLS would follow a better folder path style naming convention and would be way better URLS overall. Some examples of the **old **URLS would be https://www.inlineskates.com/Buying-Guide-for-Inline-Skates/buying-guide-9-17-2012,default,pg.html
            https://www.inlineskates.com/Buying-Guide-for-Kids-Inline-Skates/buying-guide-11-13-2012,default,pg.html
            https://www.inlineskates.com/Buying-Guide-for-Inline-Hockey-Skates/buying-guide-9-3-2012,default,pg.html
            https://www.inlineskates.com/Buying-Guide-for-Aggressive-Skates/buying-guide-7-19-2012,default,pg.html The new URLS would look like this which would be a great improvement https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Skates,default,pg.html
            https://www.inlineskates.com/Learn/Buying-Guide-for-Kids-Inline-Skates,default,pg.html
            https://www.inlineskates.com/Learn/Buying-Guide-for-Inline-Hockey-Skates,default,pg.html
            https://www.inlineskates.com/Learn/Buying-Guide-for-Aggressive-Skates,default,pg.html My worry is that we do rank fairly well organically for some of the content and don't want to anger the google machine. The way I would be doing the process would be to edit the URLS to the new layout, then do the redirect for them and push live. Is there a great SEO risk to doing this? 
            Is there a way to do a mass "Fetch as googlebot" to reindex these if I do say 50 a day? I only see the ability to do 1 URL at a time in the webmaster backend. 
            Is there anything else I am missing? I believe this change would overall be good in the long run but do not want to take a huge hit initially by doing something incorrectly. This would be done on 5- to a couple hundred links across various sites I manage. Thanks in advance,
            Chris Gorski

            Intermediate & Advanced SEO | | kirin44355
            0
          • Caro-O

            Using hreflang for international pages - is this how you do it?

            My client is trying to achieve a global presence in select countries, and then track traffic from their international pages in Google Analytics. The content for the international pages is pretty much the same as for USA pages, but the form and a few other details are different due to how product licensing has to be set up. I don’t want to risk losing ranking for existing USA pages due to issues like duplicate content etc. What is the best way to approach this? This is my first foray into this and I’ve been scanning the MOZ topics but a number of the conversations are going over my head,so suggestions will need to be pretty simple 🙂 Is it a case of adding hreflang code to each page and creating different URLs for tracking. For example:
            URL for USA: https://company.com/en-US/products/product-name/
            URL for Canada: https://company.com/en-ca/products/product-name /
            URL for German Language Content: https://company.com/de/products/product-name /
            URL for rest of the world: https://company.com/en/products/product-name /

            Intermediate & Advanced SEO | | Caro-O
            1
          • Taiger

            The correct hreflang for the GB

            Hi does anyone know the correct hreflang for the UK Google webmaster error: International Targeting | Language > 'en-GB' - no return tags (sitemaps)Sitemap provided URLs and alternate URLs in 'en-GB' that do not have return tags.Thanks you all

            Intermediate & Advanced SEO | | Taiger
            0
          • eugene_bgb

            Hreflang in vs. sitemap?

            Hi all, I decided to identify alternate language pages of my site via sitemap to save our development team some time.  I also like the idea of having leaner markup. However, my site has many alternate language and country page variations, so after creating a sitemap that includes mostly tier 1 and tier 2 level URLs, i now have a sitemap file that's 17mb.  I did a couple google searches to see is sitemap file size can ever be an issue and found a discussion or two that suggested keeping the size small and a really old article that recommended keeping it < 10mb. Does the sitemap file size matter?  GWT has verified the sitemap and appears to be indexing the URLs fine. Are there any particular benefits to specifying alternate versions of a URL in vs. sitemap? Thanks, -Eugene

            Intermediate & Advanced SEO | | eugene_bgb
            0
          • WebRiverGroup

            What is the best way to handle special characters in URLs

            What is the best way to handle special characters? We have some URL's that use special characters and when a sitemap is generate using Xenu it changes the characters to something different. Do we need to have physically change the URL back to display the correct character? Example: URL:  http://petstreetmall.com/Feeding-&-Watering/361.html Sitmap Link:  http://www.petstreetmall.com/Feeding-%26-Watering/361.html

            Intermediate & Advanced SEO | | WebRiverGroup
            0
          • dellamoda

            Overly-Dynamic URL

            Hi, We have over 5000 pages showing under Overly-Dynamic URL error Our ecommerce site uses Ajax and we have several different filters like, Size, Color, Brand and we therefor have many different urls like, http://www.dellamoda.com/Designer-Pumps.html?sort=price&sort_direction=1&use_selected_filter=Y http://www.dellamoda.com/Designer-Accessories.html?sort=title&use_selected_filter=Y&view=all http://www.dellamoda.com/designer-handbags.html?use_selected_filter=Y&option=manufacturer%3A&page3 Could we use the robots.txt file to disallow these from showing as duplicate content? and do we need to put the whole url in there? like: Disallow: /*?sort=price&sort_direction=1&use_selected_filter=Y if not how far into the url should be disallowed? So far we have added the following to our robots,txt Disallow: /?sort=title Disallow: /?use_selected_filter=Y Disallow: /?sort=price Disallow: /?clearall=Y Just not sure if they are correct. Any help would be greatly appreciated. Thank you,Kami

            Intermediate & Advanced SEO | | dellamoda
            2
          • SEODinosaur

            Changing a url from .html to .com

            Hello, I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?

            Intermediate & Advanced SEO | | SEODinosaur
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy