Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to handle pre-existing backlinks on new site.
-
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
-
@sunnybhatti1246 what do you recommend for big webiste i think site like coursehero.com, chegg.com and Expertsmind.com didin't work for 10- 20 links. do you thnik they need to do more of link bulidng.
-
create backlinks for new website after a week from day by day ! you can check my website
-
@OnlineBillExpert
Your explanation is very up to date. -
Handling pre-existing backlinks when launching a new site is an important aspect of SEO. Here's a step-by-step guide on how to manage them effectively:
Backlink Audit:
Conduct a thorough backlink audit to identify all existing backlinks pointing to your new site. Use tools like Google Search Console, Ahrefs, or Moz to gather this information.
Quality Assessment:
Evaluate the quality of each backlink. Focus on links from reputable, authoritative, and relevant websites. Identify and address any backlinks from low-quality or spammy sources.
Redirects for Changed URLs:
If your new site has different URLs than the previous one, set up 301 redirects from the old URLs to the corresponding new ones. This ensures that visitors and search engines are seamlessly directed to the updated content.
Contact Webmasters for Updates:
Reach out to the webmasters of reputable sites linking to your old site. Inform them of the domain change and request an update to the link. Provide the new URL and any other relevant information.
Update Listings and Profiles:
If your site is listed in directories, forums, or other platforms, update your profile information to reflect the new domain. This helps in maintaining the consistency of your online presence.
Submit Updated Sitemap:
Submit the updated sitemap of your new site to search engines through Google Search Console. This helps search engines discover and index the new pages and changes more efficiently.
Monitor 404 Errors:
Keep an eye on your website's 404 error pages using tools like Google Search Console. Address any broken links promptly by redirecting them to relevant pages on your new site.
Content Relevance:
Ensure that the content on your new site is relevant to the context of the backlinks. If there are discrepancies, consider optimizing the content to align with the anchor text and overall theme of the linking pages.
Build New Backlinks:
As you work on managing existing backlinks, also focus on building new, high-quality backlinks for your new site. This helps in strengthening your site's authority and improving its search engine rankings.
Regular Monitoring:
Continuously monitor your backlink profile using SEO tools. Regularly check for new backlinks and ensure that existing ones remain valuable and relevant.
By systematically addressing pre-existing backlinks during the launch of your new site, you can maintain the integrity of your SEO efforts and help search engines understand the changes, ultimately supporting a smooth transition and minimizing any negative impact on your rankings. -
@JJKM55 said in How to handle pre-existing backlinks on new site.:
ammy b
Hey Dear @JJKM55 i have strategy to create backlinks for new website , I do off page seo for my websites after one week of hosting a webiste , you need to create backlinks for new website after a week from day by day 10 or 15 backlinks on daily basis, you will get really a greate result after in 2 OR 3 months you can follow my website to create backlinks for your website. I have given my website url billow.
https://ww1.dharampatniserial.com/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
Using Schema markup for backlinks
Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1
Link Building | | ruddyhapiq0 -
Backlinks From Scraper Sites - Should I Disavow Them?
I'm going through all the links (hopefully) to my website and I've found so many links from site scrapers. For instance: http://www.fzccg.com/cmsteam/dvbbs/boke.asp?zkhod76681.showtopic.148760.html ... which links to my site with anchor text "abercrombie uk How To Change Your Wiper Blades" It is surely not realistic to think that I can contact all the scraper site owners. So what should I do with this kind of links?
Link Building | | sbrault740 -
Should I Use a Backlink Plugin
One of my clients recently asked me if he should use a Wordpress plugin to create backlinks to his website. He mentioned WP-Syndicator as an example. I just redesigned his website and I'd like to ensure that he gets a bit more traffic than he was before. Should I suggest that he purchase/use a Wordpress backlink plugin? If so does anyone know which is the best one? Not sure if it's necessary, but here is the website I'm referring to http://intouchhome.com
Link Building | | eddie_olivas0 -
Web2.0 and private sites backlinks loop hole
Let suppose i have one target page i.e video and one web2.0 blog or wordpress blog. If i keep on adding new articles on web2.0 and in each article i add one back link(with different anchor text) to my same target page. Is this create red flag in google as i will be using one domain? Do I need to keep my web2.0 like bloggers.com and weebly or wordpress blogs relevant to one topic to increase the relevancy score. If i try to keep them relevant my back links to target pages from one domain increases again. I kind of stuck up in this loop help me out!
Link Building | | Sajiali0 -
How to save links from an old website when building a new website even if the site map changes?
I have a client that needs a new website with better navigation, etc. The site has been up for a number of years and has backlinks that I would like to keep when building the new site in WordPress.
Link Building | | Doug_Hay0