Local SEO Guide Image LC

Start your learning journey

The Essential Local SEO Strategy Guide

READ TIME: APPROX. 3.75 HOURS

New to local seo? Start here! Learn about the key local search ranking factors for local SEO, how to build a strategy for location data management, how to manage your online reputation, and more in this comprehensive guide.

Dig into specific topics & level up

Learn more about how to craft a local-specific content marketing strategy and how online reviews impact the overall health of your business.

The Local Business Content Marketing Guide
The Local Business Content Marketing Guide
Read time: Approx. 5 hours

Learn to craft compelling content that resonates with your community, performs well on search engines, and amplifies your brand voice. Discover the secrets of local content marketing, from research and writing to publication and promotion, to help your business grow.

The Impact of Local Business Reviews on Consumer Behavior
The Impact of Local Business Reviews on Consumer Behavior
Read time: Approx. 1 hour

Online local business reviews are a fundamental component of any local SEO strategy. Learn key takeaways regarding their impact on consumer behavior and local business success.

Need help with Moz Local?

If you need help learning how to use Moz Local, our all-in-one local SEO management software, be sure to check out our Help Hub!

Recently updated learning resources

What are Hreflang Tag Attributes And How To Implement Them

The hreflang attribute (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on [...]

How to Set Up a Local Listing for Your Business [Local SEO]

This article covers the 16 pieces of information that comprise structured local business listings. Learn more about [...]

Local Business Reviews and Ratings

Reviews and ratings are great ways to show customers and local search engines that your business is worth a visit. [...]

Where to Get Business Citations [Local SEO]

This article covers the top six must-knows for earning local citations that can help to increase local search engine [...]

The latest in local SEO from the Moz Blog

Are Reviews Shaping What LLMs Say About My Local Business?

Are Reviews Shaping What LLMs Say About My Local Business?

Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in [...]
What's New in AI Search? Whiteboard Friday Revisited With Garrett Sussman

What's New in AI Search? Whiteboard Friday Revisited With Garrett Sussman

This week, Jo is joined by Garrett Sussman as they look back on 12 months of AI Overviews and talk about Google AI [...]
How Links Impact Organic Results and Local Packs — Whiteboard Friday

How Links Impact Organic Results and Local Packs — Whiteboard Friday

In this episode, Joy talks about the world of local link building, specifically touching on how links impact local [...]

Are you ready to be found?

Moz Local can help you manage your location data and reputation all in one place. Get started with the Check Presence tool.