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International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. Learn the basics in this article.
The hreflang attribute (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on a specific page. Learn more about hreflang and how to use it in this article.
Country code top-level domains (ccTLDs) are domain extensions generally used to indicate a site contains content specifically relevant to a particular country, territory, or region. Learn all about using ccTLDs for internationalization in this article.
This guide is here to help you go down the international expansion path on the web, focused on ensuring your users see the right content for their query in the search engines. It is all about international expansion from a technical standpoint, and will grow with your business over time.
Categories: International SEO
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.
Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands.
Categories: Local SEO
Onsite SEO success lays in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.
Categories: Local SEO Mobile SEO
People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.
Categories: Local SEO Mobile SEO