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True customer loyalty and retention lies in the experience people have with your brand. Kristen will show you how to leverage video to optimize for experience, foster loyalty, lower churn, and create evangelists.
How do you connect your search rankings to your long term conversion rates? Customer journey mapping. Rebekah will show you how to bridge the gap between SEO, content, design, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
Domain Authority is a trust sentiment, not a pure numeric value. Wil will show real examples of sites that build authority and trust by understanding and then solving users' problems. He'll also give you practical ways to use Google SERPS to uncover the many ways to best solve these problem.
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. Mike will deliver 29 rapid-fire tips that'll empower you to overcome the tracking challenges of dynamic web apps, build user segments based on website interactions, scale the implementation of structured data, analyze the consumption of rich media, and much more.
Tara shares how to build useful tools like calculators, widgets, and micro-apps to acquire millions of new users, without writing a single line of code.
Categories: Technical
Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
In the future, app and web content will be indistinguishable, and Google’s new Firebase platform allows developers to use the same resources to build, market, and maintain apps on all devices, in one place. Cindy will outline how digital marketers can use Firebase to help drive indexing of native and web app content, including Deep Links, Dynamic Links, and Angular JS web apps.
Categories: Mobile SEO
How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight.
Links still move the needle — on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispel this myth and focus on how to architect a link strategy, alongside some hot new tools and tactics for link acquisition in 2016.
International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. Learn the basics in this article.