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Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
There are many pages on the Web that are filled with data in the form of tables, and Google is including some of that tablular data in search results in places that may surprise you. Here's how it works, and how you can take advantage.
URL BEST PRACTICES - It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
Categories: Keyword Research
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is "How can I easily incorporate these techniques into my content for higher rankings?" The truth is, you can create optimized pages that rank well without understanding complex algorithms.
Disavowing links? This Q&A post covers important considerations before starting the disavow process, which links to disavow, and how to implement a disavowal strategy.
Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being easy to fix.
Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.
Every time this website owner 301-redirects their site to a new location, traffic disappears almost completely. This Q&A post troubleshoots the cause of these traffic drops and looks at a few potential solutions.