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As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
Categories: On-Site SEO On-Page SEO
It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.
Google recently removed the ability to target exact match keywords in AdWords. In today's Whiteboard Friday, Rand tells us what that means to marketers performing keyword research, offering tips for the most effective approaches going forward.
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here's why nofollow links are more powerful than you might think.
How does "noindexing" a page impact how duplicate content is crawled? This Q&A post explores hypotheses and a few other solutions to preventing content from appearing in Google's search index.
An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.
If you've ever been bored while reading a blog post, your life just got better. If you've ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you're in the right place. Buckle up, and prepare to be entertained in your learning regions.
This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. Because links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services. A flawed link audit can have detrimental implications.
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.