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Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts.
Categories: Keyword Research
Using pagination in conjunction with other URL parameters can be confusing. Check out this Q&A post for a discussion of how to best implement both.
How much effort do you put into getting your content distributed? Do you have particular strategies for creating your content? What are they? This Community Q&A post explores this ideas and possibilities.
There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)? This post consolidates the information we have available to answer all of these questions and more.
Are there any repercussions to adding two separate businesses with the same address to local search directories or social media platforms? Explore the opinions and suggestions in this Q&A post.
A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we've learned so much about Google's webmaster guidelines and we've helped lots of companies get their businesses back on track and remove manual penalties associated with their websites.
Categories: Agency Search Engines
Are all paid link submissions dangerous, or can some be helpful? This Q&A post explores the ins and outs of this question.
Have you ever wondered what a Google result would look like if they put all of the SERP features on one page? Wonder no more. I present to you Mega-SERP, sponsored by my obsession with tacos.