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Schedule

August 12, 2025 at The Mermaid, London
November 6, 2025 at Convene 360 Madison, New York

12:20 AM - 1:40 AM
Lunch Break + Networking
8:30 AM - 9:00 AM
Registration & Welcome Coffee
9:00 AM - 9:20 AM
Opening Remarks
9:20 AM - 9:50 AM
The Infinite Tail: Keyword Research for AI
Dr. Pete Meyers ()
Principal Innovation Architect at Moz
9:50 AM - 10:10 AM
How To Drive More Conversions With Fewer Clicks
Rebecca Jackson ()
Organic Strategy Director at Croud
10:10 AM - 10:40 AM
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue
Helen Pollitt ()
Director, SEO at Getty Images
10:40 AM - 11:20 AM
Morning Coffee Break + Networking
11:20 AM - 11:50 AM
How To Build AI Tools To Automate Your SEO Workflows
Andy Chadwick ()
Co-Founder at Snippet Digital
11:50 AM - 12:20 PM
U-SERPed - AI Features & How to Appear in Them
Tom Capper ()
Senior Search Scientist at Moz
1:45 PM - 2:15 PM
How To Launch, Grow, and Scale a Community That Supports Your Brand
Areej AbuAli ()
Head of SEO at Women in Tech SEO
2:15 PM - 2:45 PM
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility
James Hayward-Browne ()
Co-founder at Bottled Imagination
2:45 PM - 3:15 PM
The New Playbook You Need for Content Success Post AI
Chima Mmeje ()
Senior Content Marketing Manager at Moz
3:45 PM - 4:15 PM
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G
Lidia Infante ()
Senior SEO Manager at Survey Monkey
4:15 PM - 4:45 PM
Last Click Attribution is Dead: Here’s How to Fix it
Luke Carthy ()
eCommerce Consultant at lukecarthy.com

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