Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Moz's Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool
Today, it's my pleasure to announce some exciting news. First, if you haven't already seen it via his blog post, I'm thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz.
Pinpoint vs. Floodlight Content and Keyword Research Strategies
Keyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.
Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort
Don't sleep on Google Autocomplete for helping you uncover some low-hanging fruit content ideas.
How to Estimate the Total Volume and Value of Keywords in a Given Market or Niche
With the right combination of data, we can get a great sense for the relative value of keywords within certain markets/niches. In today's Whiteboard Friday, Rand shows you how.
Why We Can't Do Keyword Research Like It's 2010
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.Level Up Your SEO Skills With Our Free Training
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Keyword Research for the Modern Customer Journey
As searcher behavior gets more complicated, we as marketers have to evolve our approach to keyword research. Here's how to match your keyword research process to your customer's purchase journey.
Inverse Document Frequency and the Importance of Uniqueness
Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.
How to do Keyword Research in 90 Minutes
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
Hacking Keyword Targeting by Serving Interest-Based Searches
Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpected returns. In today's Whiteboard Friday, Rand shows you how.
Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.