Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Beauty in URLs
Mike Schinkel has an older, but golden post on the beauty of URLs. There's nothing revolutionary here, but since I've been seeing so many ugly URLs in the SERPs lately (have hyphens and subdomains made a comeback with BigDaddy or is it just me?), I have to step in. A few of his rules include: Well De...
Speculation on How Search Engines Apply Temporal Data
In my opinion, temporal based data is one of the most valuable kinds of information that feeds into a modern search engine's algorithm. With it, search engines know when terms are getting more popular, when new terms are being used by searchers a...
CPKs and Blog Serendipity
I am always running the logs on my websites seeing where the traffic is coming from. One of my websites has a blog and I post to that blog almost every day. My initial set-up for that blog had seven posts on the homepage and the archiving was done weekly. After I had been ...
Gauging Keyword Performance
Today has me thinking on the subject of measuring keyword performance. I'm about to begin a relatively large scale campaign on both the organic and PPC side for a client and have wrestled with the neccessary facts and figures to track in order to have reasonable metrics. Here's a sh...
Keyword Spreadsheet
In reference to a thread at SEOChat on the anatomy of a good keyword by Robert Paulson, I have deleted the specific terms out of one of my own keyword spreadsheets and am offering it for download. You're welcome to re-use this a...Level Up Your SEO Skills With Our Free Training
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Keyword Phrases that Bring Conversions
A report from emarketer today - Search Query Keyword Insight - details the results of some research over the pas...
Disambiguation & Homographs in Search
For many designers & graphic artists, a first experience with disambiguation will be during an image search at a site like Getty One or Corbis. We'll conduct a search for "marine" and a pag...