Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
What Keywords Do I Rank For?
Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.
I'm Ranking, So Where's My Traffic?!
In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only find that you still have no visitors.
Keyword Research - Using Categories to Make Your Process More Actionable
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!
How Does Your Local SEO Market Compare With Other Large Cities?
Recently, in my efforts to improve my business, I looked over the competition not only in my local Seattle SEO market, but also jumped over into other cities to gauge who's doing the "right things" out there in other cities. In order to figure out which markets to examine with what little time I feel I have (despite ha...
Think the Opposite when Picking Travel Related Keywords
Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.Level Up Your SEO Skills With Our Free Training
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The 25 Absolute Most Difficult Keywords To Rank For - An SEO Nightmare
Ask any SEO and they will tell you just how important it is to do keyword research. Not only do you need to find keywords that are related to your niche but you need to figure out which ones are actually obtainable for your site. Everyone talks about the “low hanging fruit” and maximizing the long tail keywords. What about the juggernaut keywords? Which keywords are arguab...
Using YouTube as a Keyword Research Tool for SEO
This isn't a post about keyword research for video content on YouTube, but exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry. Now for an example... ...
How to Get the Most of Google Suggest?
Hi there Mozzers! My name is Ollivier Jacq and I work for Paradizo.com This is my first post here at SEOmoz. Everybody knows Google Suggest, but if not here is a short explanation from Google: &ldquo...
Choosing the Right Keyphrases - Especially for the Smaller Sites!
Hey there folks! Today's post is a hands-on walkthrough of some of the decision making used when choosing the keyphrases to target. Producing a list of the most important terms in an industry is nice, but actually choosing the right keyphrases is essential. The post was largely created in response to a question submitted by Kien in the comments of my last post.
Keyword Research Tools - Build Your Own Adventure
My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind “Is that what that was made for Sam? Use it the right way, please.” Whether I was riding down the stairs in a sleepin...