Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Announcing: The Keyword Research Master Guide
Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.Choosing the wrong keywor...
Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday
Which of your competitor's keywords are worth targeting, and which can be ignored? Learn how to tell the difference in this fan favorite Whiteboard Friday. Plus, save a seat our upcoming webinar, Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals!
The Power of "Is": A Featured Snippet Case Study
Through a year and a half of researching, testing, measuring, and experimentation, one site was able to identify a featured snippet trigger that worked over and over again to capture snippets for head terms.![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://outdoorsrank.com/images/blog/banners/advanced-seo-74da3a3_2021-04-15-234555.png?auto=compress%2Cformat&fit=crop&dm=1618530355&s=c0829d9dbb35ad305d57f5819437be53)
The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
When a site gets over a million organic visits per month, you'd think it would rank for a few featured snippets. One SEO shares the results of his investigation into why a highly trafficked site with ample organic rankings didn't bear featured snippet fruit.
Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research
What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? Britney Muller presents a series of quick and useful videos designed to help you work smarter, not harder.Level Up Your SEO Skills With Our Free Training
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Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research
Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? Britney Muller presents a brand-new series of super quick and useful videos designed to help you do better, easier keyword research.
The Featured Snippets Cheat Sheet and Interactive Q&A
Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!
Featured Snippets: What to Know & How to Target
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.
How to Use Keywords in Your Blogging Strategy
[Using Keywords In Blog] If you're an established blogger new to SEO, you'll benefit from this primer on how keyword research can help your BLOG show up on Google and get in front of readers who'll care about your content.
Using STAT: How to Uncover Additional Value in Your Keyword Data
As long as searchers are searching, brands need to stay on top of the constantly changing SERPs. To do that, you need to make the most of your keyword data.