Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
How to Do a Keyword-Driven Content Audit (with Keyword Explorer)
How do you find the hidden gems in your outdated content? Dr. Pete walks through a step-by-step process to find your highest potential content using keywords it already ranks on. Includes bonus Google Sheet.
How to Use Keyword Explorer to Identify Competitive Keyword Opportunities
Learn how to use Keyword Explorer's new feature allowing you to search for keywords by site in this detailed (and doughnut-laden) walkthrough.
How to Use the "Keywords by Site" Data in Tools to Improve Your Keyword Research and Targeting
There's a powerful concept in the world of SEO software: the "keyword universe." Learn how to harness the potential of tens of millions of keywords and their rankings data in this edition of Whiteboard Friday.
NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site
Keyword Explorer can show you which keywords you and your competitors already rank for. Get the freshest, most accurate keyword rankings data here.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
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The Lazy Writer’s Guide to 30-Minute Keyword Research
Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.
How to Target Multiple Keywords with One Page - Next Level
In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
No, Paid Search Audiences Won’t Replace Keywords
Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.
Not Your Dad's Keyword Tool: Advanced Keyword Research Use Cases
This isn't your dad's keyword tool. Learn about novel ways to take advantage of powerful keyword tools like Moz Keyword Explorer to do far more than find related keywords.![[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months](https://outdoorsrank.com/images/blog/banners/advanced-seo-74da3a3_2021-03-30-232900.png?auto=compress%2Cformat&fit=crop&dm=1617146940&s=dff402e43f459a511787c6c71eedca66)
[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.