Keyword Research
Almost all SEO begins with keyword research. Understanding what people are searching for and how many people are searching helps form a solid content strategy.
Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword search intent, competitive analysis, and even internationalization.
Read the latest Moz posts on keyword research. We’ve also included links to our most popular keyword research resources to help your SEO journey.
Keyword Research : Everything you need to get started with keyword research.
Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.
How To Find A Competitor's Keywords : Find out what keywords your competitors are ranking for with this easy workflow.
Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.
Find Striking Distance Keywords With Moz Pro : How to quickly locate, track, and label these keyword opportunities in Moz Pro in this Whiteboard Friday video
![SEO Trek: The Search for Google RankBrain* [New Data]](https://outdoorsrank.com/images/blog/banners/57f2d27fe5c4d8.66879030_2021-03-30-235418.jpg?auto=compress%2Cformat&fit=crop&dm=1617148458&s=bbfbe99d77c384f8ac116eddb38723a2)
SEO Trek: The Search for Google RankBrain* [New Data]
Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.
Generate 100+ Blog Topic Ideas in Seconds
Coming up with effective ideas for blog posts can take an immense amount of time. We want to show you a neat use of Keyword Explorer that can help get that time back.
Google Is Grouping Keyword Volumes - What Does This Mean for SEO?
Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
Google Keyword Unplanner – Clickstream Data to the Rescue
Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.
How to Build a Killer Content → Keyword Map for SEO
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Should SEOs and Marketers Continue to Track and Report on Keyword Rankings?
Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
Long Tail SEO: When & How to Target Low-Volume Keywords
[Long Tail SEO] The keyword phrases you can uncover in the long tail of search are worth their weight in gold, often driving highly valuable SEO traffic to your site. Dive into core strategies to make long tail keywords work in your favor, from niche-specific SEO to a bigger content strategy.
Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics
It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. Today, we're upgrading it further with three of the most requested features since launch.
What to Do When the Wrong Page Ranks for Your Keyword(s)
Picture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This frustrating situation is more common than you might think. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboard Friday.
Sweating the Details - Rethinking Google Keyword Tool Volume
Looks can be deceiving. Take a peek behind the curtain of the Moz Keyword Explorer volume metric to see how sometimes even the smallest features can be the product of extremely detailed processes.