Marketing Psychology

Why SEO Agency Owners Can't Afford to Ignore Employee Wellbeing

Looking to enhance your SEO agency's performance? Find out how focusing on employee well-being leads to greater ROI and success.

Practical Tips for Presenting SEO Projects to Executives — Whiteboard Friday

Any time you have to present your SEO work to other departments or executives, you're going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite.

The Top 5 Soft Skills SEOs Should Develop

When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career.

Optimization Tips for Your SEO Career (and Your Life)

Co-host of The SEO Mindset Podcast, Tazmin Suleman, shares the process she went through that took her from self-doubt to empowerment, along with some actionable tips to help change your mind about what you can achieve.

How to Win Potential Consumers with Customer Journey Mapping on Google

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content.

6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

The world has changed and businesses need to adapt to the new needs of their customers if they're going to grow. The best way to do that is through empathy, but how do you take an empathetic approach to marketing?

What I Found After Experimenting with Google Discover for Two Months

Mordy spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted his Google Discover Feed. Here are the results.

The Potential Impact of Gen Z on SEO

Gen Z (or Zoomers, if you prefer) already makes up the largest generational cohort of America's population. How do they interact with search, and what does that mean for the future of SEO?

The New Best Practices for Native Advertising on Editorial Sites

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

We Surveyed 1,400 Searchers About Google - Here's What We Learned

We surveyed 1,400 respondents to better understand how they search. Here's what we learned.

How to Research the Path to Customer Purchase

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand takes a high-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.

Great Content ≠ Long-Form Content

"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.