Marketing Psychology

Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

Take some marketing lessons from the world of modern dating, and learn about what Tinder can teach us about sales in this Valentine's Day post. What does the modern singleton’s approach to online dating tell us about their shopping behavior? And what should we be doing about it? The answer can be found in a look at social and technological history and the concept of an individual with a sense of personal identity.

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.

Why You Must Become a 10x Brand

Just being a "better" brand than your competitors is no longer good enough. This post outlines what it takes to be a 10x brand and why it's critical for the future of your business.

The New Snack Pack: Where Users are Clicking & How You Can Win

Have you seen the new Snack Pack? Explore Casey Meraz's click test results on Google's new local 3-pack, seeing what's changed, what works, and what the future holds.

Case Study: How Using Color Psychology Improved Our Website

Is it time to test your website's calls-to-action? The results will almost certainly surprise you.

How to Align Your Entire Company with Your Marketing Strategy

Download this simple tool and follow these steps to align your entire company with 8 very important elements of your marketing strategy.

A Simple Guide to Overcoming Ad Blindness for Publishers

Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.

Understand and Harness the Power of Archetypes in Marketing

Understanding your brand's archetype and narrative mode can embed you deep in the psyche of your customer. Learn how.

6 Tactics for Boosting Post-Conversion Engagement

Viewing sales and conversions as the tape at the end of the marathon is a costly mistake that too often results in missed opportunities. Don't fall into this trap. Look for opportunities to make your brand as sticky as possible for prospects.

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.

How To Tap Into Social Norms to Build a Strong Brand

Increasingly, brands play on social interaction to build communities and customer loyalty. But why is this approach so successful? And what are the pitfalls to watch out for? This post is about what you need to know to successfully tap into social norms for a strong brand.

How to Be More Creative in Your Online Campaigns

Be more creative, is a phrase often used within business and marketing with little consideration given to its meaning. But, what does it mean to be creative?