Online Advertising
Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge
In the last big Matt Cutts interview, Eric Enge managed to get Matt Cutts to say PageRank Sculpting (or siloing for you Bruce Clay fans) was okay to do on your site and that noindex pages still have PageRank attributed to them.Well . . . Eric Enge did another ...
Barbara Ling: Secrets of a Veteran Webmaster
Barbara Ling of Ask Owlbert is a veteran webmaster. She recently commented at my site and as we were trading followup emails, I realized that she was someone with a lot of experience and great advice to share. Thus, this interview. Enjoy! 1) Tell readers how you got started as a webmaster. What was your first project? How did you build it...
Behavioral Advertising is Great but Nobody Likes a Presumptuous Pete
Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search “malpractice”. Then right away search “lawyer”. Look at the ads on the right. You li...
Do the "Heavy Clickers" Negatively Impact Display Ad Campaigns?
A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...
Yes Dear, There is Porn SEO, and We Can Learn a Lot From It
After reading last Sunday's post on seo in pornography, and decided I'd have a bit of fun with it. Whether or not you are willing to promote pornography, there are some absolutely stellar tips hidden away in it's vast, obscure world.Disclaimer: I do not promote pornograp...Level Up Your SEO Skills With Our Free Training
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Ron Paul is the Snakes on a Plane of 2008
http://www.seomoz.org/blog/the-internet-the-ultimate-focus-group...
Everything is Judged By its Cover: Classified Ads and "Title Tags"
Every time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing online advertisements, which has to be getting people to click on the ad. Secondly, it surprises me that even thought I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this long en...
Politicians: Four Years Late to the SEO Party
It's the second of January and those of us in the United States are already pretty tired of hearing about November's Presidential Election. I'm sure the rest of you are, too. The world of social media is already flooded with stories about the U.S.'s political dramas and I can only imagine that if you're in any other country, today's offerings at Reddit might not interest you all that much. Current...
Upgrade Your Landing Page with the Grokdotcom Contest
Bryan Eisenberg pinged me this week and asked if SEOmoz would participate in their latest contest - "My Hyperlink Can Beat Your HyperLink." It's not just fun, it's participatory, engaging, and incredibly valuable - both from a learning perspective and for the winner. Here are the details: ...
Explaining the Winner of the SEOmoz Landing Page Contest (Part 2 of 2)
This blog post is going to take on a very simple format: first of all I’m going to present my landing page as a “good cop persuader” and refer to the work of Gerry Spence. Then, I’m going to present my landing page as more of a “bad cop salesman” and refer to the work of Dr Robert Cialdini.&nbs...