Online Advertising

Generic SEO
Online Advertising

Price Discrimination in Pay Per Click Advertising

PPC is more complicated than it was a few years ago because the ad platforms – Google AdWords, Yahoo Search Marketing, MSN AdCenter, and others – have become more adept at price discrimination. They are better at charging their customers - the advertisers - what the customers are willing to pay. Customers often resent price discrimination but businesses employ it to incr...
Generic SEO
Online Advertising

How Advertising on the Internet Should Work

In the world of web search, we often recoil in disgust at the thought of buying advertising on the Internet. Likewise, I often hear web enterpreneurs and search marketers decry the lack of value in traditional web advertising - banner ads, overlays, pop-ups, etc. However, there are ways it can be done effectively, and I've got a few examples to share. These are my personal favorites - not only ...
Generic SEO
Online Advertising

How to Market a Website with $100

Patrick Sexton (aka feedthebot) over at SEOish contacted a few big names in the search marketing industry and asked: "What would you do if you only had 100 dollars to market your website?" This excellent read includes responses from Aaron Wall, Andy Beal, Andy Hagans, Kid Disco, Lee Odden, Tod...
Generic SEO
Online Advertising

How Lucrative is AuctionAds?

We have some, well, buddies over at BuddyTV, so I was interested to see that they were AuctionAds' May Publisher of the Month. "Good for them," I thought, before going, "Wait, what's AuctionAds?" Yeah, yeah, don't make fun of me. So I...
Generic SEO
Online Advertising

Increase Landing Page Conversion Rates

Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.Ideally, you should be driving your traffic to a landing page that foc...
Generic SEO
Online Advertising

The Most Overlooked Tactic in Search Marketing Is...

Rather than simply list my opinion, or a list, let's make it democratic. I've created a short list of the Top 10 overlooked tactics I see in the professional search marketing sphere. These aren't the mistakes that websites make when trying to appeal to search engines, but rather, the omissions that we, as professional marketers and consultants, let pass by. ...
Generic SEO
Online Advertising

What is Search Engine Optimization?

Search Engine Optimization: The Loudest Voice Wins Put yourself in the shoes of a small business owner. Think of how large the rest of the world is and how miniscule you are in comparison. Consider just how important it is to elevate your marketing message above the competing noise and to reach a single potential customer. In an environment as robust and...
Generic SEO
Online Advertising

Who Else Hates Annoying Web Ads?

If content is king when it comes to SEO, user experience is god. It happens everyday. I visit the typical major site to see an annoying ad for a home loan company (I think; I've blinded myself to these ads appear). That's a bad omen for my user experience on the site. Sometimes the ad has people dancing on roof tops, a man or men doing a weird f...

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