Online Advertising
The Keys to Online Success in Simple Equations and Links
There's really no introduction necessary. This is one of those posts that will appeal to some people quite nicely and make others yell "linkbait" - which happens pretty much anytime SEOmoz publishes something in a list format. Hopefully you'll enjoy the break from our usual: Basic Equations Great Writing/Multimedia/Tools + Interesting Subjec...
How We Used to Manage Tasks and Clients, and What We Did to Improve
As much as SEOmoz has been growing lately (both in success and in employees), we still have a long way to go before we become an optimal, efficient, streamlined business (this may involve racing stripes and a spoiler, but no spinning rims). However, though we're still trying to attain the status of Grand Poobah Organizers, we have, believe it or not, vastly improved our business practices. Let's t...
The New Model SEO Customer
The world of SEO has always been a fast moving one, and that can make it difficult to isolate a particular moment of change. Everything is changing all the time. Yet sometimes one looks up and sees a significant difference all around and feels a need to identify the new paradigm. Well, for my take on things, Dial-a-phone, a leading ...
Revenge of the meta-tag!
Many people in SEO groan at the thought of meta-tags.After all, meta-tags for ranking is dead for SEO, isn’t it?Not quite.In fact, meta-tags have begun a startling revival.A couple of key points about why you should consider taking meta-tags more seriously:1. Google duplicate content filtersGoogle ...
LinkBucks - A Unique Way to Monetize Outbound Links
I have to say that I'm rarely impressed by new ideas in website monetization, but Linkbucks, as a concept, is fairly revolutionary. The idea is that Linkbucks will display ads on the websites and pages you link to - check out their site for more. ...Level Up Your SEO Skills With Our Free Training
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Google Buys YouTube. ¿Qué?
Now don't get me wrong, I like YouTube. Being able to show my girlfriend the end of Rocky in order for her understand why I yell "ADRIAN!!!" around my apartment is a nice gift to society. And I applaud YouTube for turning online video, usually portrayed as "Codec Slickers 2: The search for XVID," into a simple thi...
Pitching an SEO Client
One of our blog readers wrote in to ask: (I'd like to see) a post on the work you put in to create the proposal and land the job. I guess much of it is re-used every time, but what is not? How much work are you willing to put in at a shot of landing a job? How much information do you give them up front? And what do you include ...
Del.icio.us Cloaking to Combat Spam
Everyone's favorite social bookmarking site: Del.icio.us, appears to be rendering different content to the search engines than to its users. Every page on del.icio.us appears to have a the following directive in place: <meta name="robots" content="noarchive,nofollow,noindex"/>This should t...
Time Distribution for Effective Online Marketing
Since we're in the optimization business, I figured it would be valuable to illustrate the ideal use of time for a website owner or a website team. These are, of course, my personal recommendations on the subject, but I believe that to a large extent, a close approximation of these percentages will yield the highest return on your invested time. ...
Contextual Search Arbitrage - Pure Click Insanity
Let's take a walk together down a click-path that's become increasingly popular for less-savvy users. We'll start at MSN's search page, where the results for credit card offers are looking especially black-hat: ...