Online Advertising
Low on Cash? Start a Forum!
I've been watching a trend lately in the Internet Marketing arena. For the past year or so, more and more marketers have started creating forums as an add-on to their product. Usually it goes something like this... Furthermore, you'll get complete access to our private forums where you can get the latest information on XYZ. Of course, what they're usually implying ...
The Internet = The Ultimate Focus Group
I'm proud to say that as August 18th grows closer, I've had snakes on the brain. Why's that? Well, unless you have been actually living in a cave for the past year, you know that Snakes on a Plane hits theaters nationwide in mid-August. Why the excitement? Is it because I'm excited to see movie camp at its finest? Hell yes! Is it because the...
Creating a Tagline
I recently dug up this article from last summer in BusinessWeek online. Tagline creation isn't something we're experts in, but when you work with a lot of startup web properties or create your own businesses online, you're bound to need one and hiring an agency at $50,000+ isn't always a wise way to spend y...
Email Campaigns - The Bastard Child of Web Marketing?
For the first time since 2001, we've had a clent request an email campaign via a list broker. They wanted us to identify the right list from the right broker/organization, find the right email software and track via their web analytics. Since we used to do this all the time (before our name was SEOmoz), I felt relatively comfortable jumping back in to the act... until I spent a few hours muddli...
Are You a PC or a Mac?
I have a DVR, so typically nothing comes between me and my stories (seriously, have you seen Lost this season? Waaaaaalt!), especially commercials. I typically watch shows on a delay and fast-forward through the annoying onslaught of advertisements. Lately, though, I'm a bit ashamed to say that I've actually been rewinding the DVR to catch the new M...Level Up Your SEO Skills With Our Free Training
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Canada / Quebec local search
Eh! This has been a crazy 2 weeks... SES Toronto, and our business, NVI, just exploded recently! Been pretty busy trying to get all of this together and going through the amazing learning curve of turning NVI into an intense seo/sem research and analysis company. Oh, by the way, if you want to read an awesome book on management, I strongly recommend "Good To Great&quo...
Canada's Online Sales are Catching Up!
Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....
Project Pricing
I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations: Today we are going to break an unwritten rule for agencies, we are going to reveal an important ...
2.0 in a Row
In the Google (AdWords) search results for "Web 2.0": Somehow, eBay, I doubt it. ...
Ad Inspiration Portal
There's thousands of design portals on the web, but when you need advertising inspiration (or just want to enjoy the creative minds of the global, relatively un-PC) Ads of the World is a pretty good source. ...