Online Advertising

The Changing Face of Linkbait

Still typing one-handed, but I had a very interesting conversation today about the future of linkbait and the advantages/disadvantages of being one of the only companies in the world offering the service as part of consultancy. As of now, a good AJAX programmer, a clever idea and a talented PR person are all that's required to make a piece of content that can draw thousands of links and vi...

Consumer Brand Trust Data

I came across this post on Forrester's technology brand report from Ted Schadler (the author) and feel it's worth sharing. Ted's research is showing where weaknesses and gaps exist in major technology brands, and who's having success leveraging their brand with consumers. Some of his notes: ...

How to Launch a New Site

This morning, Conde Nast "launched" Brides.com, a new portal that combines content from Brides, Modern Bride and Elegant Bride magazine (why a once-in-a-lifetime event has three monthly magazines from one publisher is beyond me, but most thing wedding-related are). ...

The Freemium Business Model

Fred Wilson, a managing partner at two VC firms in New York, had a highly touted post on his favorite business model that a lot of SEOs and Internet marketers will be able to identify with: Give your service away for free, possibly ad supported but maybe not, a...

Evolution of Communication on the Web

I was reading from John Suler's "The Psychology of Cyberspace" last night and came to the conclusion that the web's communication style has actually evolved much more rapidly than I would have ever imagined. John notes several big tendencies of online interaction: Disassociative Anonymity - no one kn...

Apache - Redirect an Index File to Your Domain Without Looping

The saga of redirecting all requests to http://www.seomoz.org/index.php to point to http://www.seomoz.org/ has finally come to an end. We now practice what we preach. For those who are not familiar, it's important to have all duplicate content point to a single, "canonical" edition of the content. Requests to index.php and requests to www.seomoz.org/ have the same content even though they have ...

egoSurf - Scraping Like Mad

Via SEW (via Phil Bradley) - it's egoSurf, where you can use their numerical algorithm...

Vanity Rankings

I spoke to a potential client today about some desired rankings. The client was interested in ranking well for some moderate and a few heavily competitive phrases in a generally tough industry. Their end goal, however, was not to rank in order to convert visitors into sales or even leads, but rather, simply to impress and show off. Their products and services (and website) were not such that th...

Passionate Users Blog

After being dissapointed in the past with where 9Rules was pointing me, I came across a truly worthwhile blog today - Creating Passionate Users...

Cyber Monday

The media's got a name for the "biggest online shopping day of the year", the Monday following "Black Friday" and Thanksgiving in the US. Our two (holiday benefitting) e-commerce sites actually saw higher sales yesterday and today, but I guess we're outside the mainstream. A good article on the subject comes from the IHT - ...

Checking out BlogExplosion

BlogExplosion is a site that offers services, advice and software designed to increase blog traffic. I signed up tonight and have been checking out various services. There's a ...

New Keyword Tool for Adwords

I just spent an hour or so at the new keyword tool for adwords. It gives you a nice list of variants for any search term that you type in. Different from the Overture Keyword Suggestion Tool and similar to the Wordtracker related terms list. To find this tool, log into you...