Paid Search Marketing (PPC)

The #1 Reason Paid Ads (On Search, Social, and Display) Fail

The number-one reason most paid ad campaigns fail: you're a stranger to your audience. In this Whiteboard Friday, learn exactly what signals the death knell of a PPC campaign, and solutions to ensure your ads are worth the money you pour into them.

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.

How Google AdWords (PPC) Does and Doesn't Affect Organic Results

We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.

Do iPhone Users Spend More Online Than Android Users?

iPhone users tend to spend 3x as much as Android users, according to an analysis of 31 million mobile e-commerce sessions. Digital marketers can capitalize on this revelation via Facebook and AdWords.

Paid Social for Content Marketing Launches

Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Today's Whiteboard Friday highlights four straightforward, actionable tactics you can use ASAP to make those launches shine.

How "Message Match" Can Lift Conversion Rates by 212.74% [Case Study]

By matching messages across their ads and landing pages, one company was able to dramatically improve their costs per conversion and conversion rate. Brad Smith shares their process and how to emulate it in this blended how-to and case study.

No, Paid Search Audiences Won’t Replace Keywords

Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.

The Step-By-Step Guide to Testing Voice Search Via PPC

Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.

Helpful Tips for Doing Search in a Low-Volume Niche

Harmonizing your organic, paid, and CRO efforts is key to finding success when you do SEO in a low-search volume niche. Get inspired by these tips and strategies for maximizing what you have to work with.

Branding Success: How to Use PPC to Amplify Your Brand

You may be surprised to know that branding and PPC go hand-in-hand. Find out how to leverage your PPC campaigns to strengthen your brand and win conversions and loyalty from your customers.

Using Paid Media to Drive Loyalty & Advocacy

Paid media has a purpose beyond the buying stage. In today's Whiteboard Friday, guest presenter Samantha Noble divulges 10 strategies for using your paid media to get your customers talking about you more and recommending you often.

How to Predict the Conversion Value of Keywords for SEO

The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Neither are keyword placements guaranteed in the result pages, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s...