The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In preparation for a new project i'm starting, i've been reading mounds of information about web design and aesthetics. You all know the drill, blog after blog, sifting through the duplicate content and article after article separating the useful information from corporate fluff.It was in this that I realized my big mistake, reading information for the sake of reading infor...
Stories, news, and other notable items from the past week: Three star links: Happy Valentine's Day, everybody! Okay, I apologize for the above link,...
He's arguably the most well-known poster at WebmasterWorld.com. He's cited by some of the most reputable SEO minds in the industry. He has likely influenced hundreds if not thousands of enterprising webmasters. Who is this veritable titan of SEO that I speak of? Why Tedster of course. I know, I know. Many of you are probably asking yourselves, "Who the heck is Ted...
A report on the "Natural Born Clickers" (NBCs from now on) was released today by Starcom, Tacoda & Hitwise. The data points to some head-scratchingly bizarre figures about the people who click on paid display advertisements (emphasis below mine): ...
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My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....
Google has got lots and lots of uses, one of them is to define words, it can be done either by putting "what is keyword", only 1 definition would appear, or by putting "define: keyword". Google defines this function...
I had a fascinating breakfast discussion with Jonathan Hochman from Hochman Consultants on Friday about Google's market dominance and the potential roads that might eventually lead to their fall. Naturally, we looked for comparison companies to help inform our thinking. While firms like AT&T and Exxon met their demise from anti-trust laws, Google is l...
Last week, I asked Danny Sullivan, Founding Partner and Chief Content Officer for Third Door Media (as well as the Editor-in-Chief at Search Engine Land) a few questions about the upcoming SMX West conference and the other sites he helps run (Sphinn and Search ...
SEOmoz has one of the best communities around and I want to invite my fellow Moz members to get together at SMX. Besides that, I've also got some cool things to share with you about your fellow members here. The calendar already has SMX West marked (albeit for a single day?), but only a few people seem to be attending besides the moz staff. So he...
This week, Rand interviews Fox Interactive's own Natasha Robinson. These two spend time talking about the challenges in managing gargantuan properties like those run by Fox (MySpace, IGN, RottenTomatoes, ...
Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: YOUmoz entries: Best of YOUmoz: New events added to the Events Calendar: New ...
I have to confess from the outset that I'm new to this industry, my background being very much as an offline marketer, so apologies if anyone's come across this already!I was googling some fairly generic PPC terms - 'PPC Management'; 'PPC Agencies'; and so on. I then remembered that I needed to write a document for our sales team, and so I googled 'managi...
After our dismal experiment with trying to track impressions, Rand's course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships. I half-assed the campaigns in August '07 and retooled them in November, when we redesigned our landing page and added a few targeted pages. The clickt...
Like everyone else in the search industry, I have my $0.02 I'm just dying to give on the MS/Yahoo! deal. First off, I think we need to decide officially whether the new moniker will be Micrahoo! or Yahrosoft. Next, we should probably take a quick walk through the timeline of events so everyone's on the same page. Here's a quick look back: ...