The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Trademark Basics: Be First in Your Market, Be Distinctive, and Don't Confuse the Consumer
Sarah Bird

Trademark Basics: Be First in Your Market, Be Distinctive, and Don't Confuse the Consumer

E-Commerce SEO

⇒ What is trademark law? → Product marks versus service marks ⇒ Where does trademark law come from? ⇒ Isn’t trademark the same thing as copyright? ⇒ Do I have any trademarks? How do I get some? → Be First in Your Market → Be Distinctive ⇒Trademark Law's Guiding Principle: Don't Confuse the Consumer ⇒ Limitations on Trademark Rights → Trademark does not protect disparaging or lewd marks. → Trademark holders do not “own†the words, logos, or slogan’s themselves. → Parodies of trademarks are permissible. → Non-commercial uses are permissible. → News reporting and product comparisons are permissible. ⇒ Caution! The Very Famous Marks Exception! ⇒ Should I register my trademarks?

Controlling Search Engine Access with Cookies & Session IDs
Rand Fishkin

Controlling Search Engine Access with Cookies & Session IDs

Technical SEO

We've talked plenty in the past about methods to control search engine spiders' access to documents on your website, and we've discussed cloaking in several depths as well. But I feel that an under-utilized and extremely powerful methodology for serving unique content in different ways to visitors and search engines, based on the different experiences sought by the two, is critical to advanced ...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Start Learning

Keyword Research Master Guide

Learn Keyword Research like the pros

Read the guide

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Read the guide
Pay for Post Mozzers
N

Pay for Post Mozzers

Moz News

Should the Mozzers be paid for their posts in YOUmoz?I mean, I love the all comunity free thinking thing, but when you think about it, we are all helping seomoz for free. Our posts end up being indexed in the Search Engines and when people click, they are entering a comercial website, that sells premium memberships. So where does this leave all of the Mozzers out there, that devot...

The Super Bowl Ad That Almost Was...
Scott Willoughby

The Super Bowl Ad That Almost Was...

With the Super Bowl fast approaching, Rand looks back on his legendary proposal shenanigans of last year. Finally, all the details of the saga are revealed for all to gossip about. Watch, comment and enjoy. If you'd like to see the original proposal reaction video, go check it out....

Maximizing the Likelihood of Getting Dugg
D

Maximizing the Likelihood of Getting Dugg

Social Media

There has been plenty of discussion about the stories that become popular on Digg. However, these posts don't actually help the submitter that much. Do 'Microsoft' stories hit the front page frequently because there are a lot of stories submitted about Microsoft or because Diggers love Microsoft?I think it is much more useful to look at the statistics behind what does a...

Never miss a beat. Get Moz Blog
email updates daily in your inbox

Subscribe to Email Updates
Vote for the SMX West Search Bowl Competitors
Rand Fishkin

Vote for the SMX West Search Bowl Competitors

SEO Events

First off, a quick apology. I had posted this on Monday night without first checking with our nominees to ensure they could attend. I've now done so and thus, have a list of potential competitors who will be present if called upon! For those who may be confused, next month at the inaugural SMX West search marketing conference, two intrepid search marketers will take on teams from ...

How to Make a Spider Crawl Backwards
Brian Brown

How to Make a Spider Crawl Backwards

Technical SEO

First off, we need to begin with the usual disclaimers and warnings -- not that they are necessarily necessary -- but just in case ... your mileage may vary, no claims made, use at own risk, don't try this at home, performed on a closed track with professional driver, and so on. And please note that these ideas are strictly conceptual, at least that I'm aware, and have not been te...

Purple Cows in SEO
H

Purple Cows in SEO

I don‘t know if you‘ve had the subject of purple cows on the moz before, but here you are.I guess I should start with explaining what I mean by „purple cows“. Those of you who are familiar with the work of Seth Godin can continue to next chapter. If you‘re not familiar with his work, I highly recomme...